Scams no longer look fake — many are AI-generated, personalised and emotionally targeted. This guide helps you spot them before they cause harm.
Scammers use psychology, not hacking.
They create messages that feel urgent, emotional or familiar — so you react fast.
Even confident adults fall for scams because they’re designed to look legitimate.
Messages that claim “final notice”, “your account will close” or “urgent action required” are designed to trigger panic.
Banks, HMRC and NHS will never ask you to confirm passwords or full personal details by text/email.
Hover over or press and hold the link. If the address looks unusual, don’t click.
Gift cards, bank transfers, PayPal “friends & family”, or security codes = scam.
Free Robux, free cryptocurrency, free skins — these are nearly always account theft scams.
A three-second pause prevents most scam mistakes.
2FA blocks unauthorised logins even if your password leaks.
Replying confirms your number is active — making you a bigger target.
Explain how scammers impersonate moderators or offer free items.
Ignore the message — log in manually to check.